A.i is taking the world by storm. While I still think nothing can replace the imperfect beauty of humanity, I see it as a tool that can supercharge you. And it’s kinda fun to play around with.
Over 70% of Australians claim to have sensitive skin; this inspired us to create the QV platform ‘If you feel sensitive, feel QV’. The campaign included multiple TVCs, unique social edits, OOH, POS, and retail, and we delivered on a remarkably low budget.
New mums trust other mums’ reviews, but no one asks the babies. They can’t speak, but their smiles, laughter, and sleep say it all.
The campaign consisted of TVC, Social, and POS.
Mensen In Nood needed donations, so we mimicked fast fashion ads to show what small purchases mean to the people who receive them.
OOH. Digital.
Aussies love a VB while watching the Ashes, but England’s time zones make it tough. So we created VB Tea: a way to watch every ball with a VB in hand.
TVC. Social and the product sold out.
The State of Origin brings out passionate, tribalistic fans for both NSW. VB, the major sponsor of NSW, offerd fans the chance to get their Name In The Game, and on the players' jerseys. They loved it.
I was CD overseeing the RACV work when I was at DIG. In this role I navigated a challenging client while creating many campaigns that consisted of TVC, OOH, uniques social and multiple performance executions: Here area a couple of the TV executions.
For Cellerbrations, we created a brand platform positioning it as the bottle shop with friendly, expert advice: three TVCs following a new-to-the-area couple, plus social and retail. Here’s the opener.
A “fresh” platform for Origin Energy: they make energy daily, like a baker or a dairy farmer. New look and feel across OOH, digital, and TV. Here’s the brand spot.
A fun little campaign for Peckables guilt-free snacks, which exist to be devoured. We made targeted YouTube ads, animated OOH and social, all produced in-house except the sound.
Pacific Blue was a challenger renewable brand offering clean energy now, not net zero someday. Our campaign showed the future is already here, so there’s no need to wait until 2050.
Brand Platform, Design, OOH, Digital and social.
Lazy Yak, the first beer from the Fat Yak’s success. Outdoor kept the yak, but online and social got more fun. Here’s our simple competition.
Beef’s nutrients give you the energy to “Take on the Day” and win.
TV, OOH, Social, and POS
Revlon asked us to help drought-hit farmers. We told the untold stories of bush women, and how these tough times revealed their boldness and strength.
Online Films, TVC, OOH, Social, and PR.
Sometimes one can let the seemingly unimportant things become a problem, which is why Bonds underwear wanted to remind young men to ‘Protect yourself from yourself’.
The Mcdonalds cheeseburger is a classic. An icon of simplicity. it is also the perfect antidote for our busy lives.
