A.i is taking the world by storm. While I still think nothing can replace the imperfect beauty of humanity, I see it as a tool that can supercharge you. And it’s kinda fun to play around with.
Over 70% of Australians claim to have sensitive skin, this inspired us to create the QV platform ‘If you feel sensitive, feel QV’. The campaign consisted of multiple TVC’s, unique social edits, OOH, POS, retail and was achieved on a remarkably low budget. Here is the master TVC.
New mums and mums-to-be love reading reviews from other mums, but no one was sharing what the babies think. While babies don’t communicate with words, they do communicate with smiles, laughter and blissful sleep.
Mensen In Nood (People in Need) charity needed donations. We featured people who received the benefits from the donations by imitating classic fast fashion advertising highlighting what the money from these small purchases could mean for them.
Aussies love watching the Ashes with a VB, but when it is being played in England, the time zones make it challenging. We came up with a way to watch every ball with a VB in hand - VB Tea.
The State of Origin brings out passionate, tribalistic fans for both NSW and QLD. VB, the major sponsor of NSW, allowed fans to get their Name In The Game and on the players' jerseys. The fans loved it.
I was CD overseeing the RACV work when I was at DIG. In this role I navigated a challenging client while creating many campaigns that consisted of TVC, OOH, uniques social and multiple performance executions: Here area a couple of the TV executions.
Working on ALM I worked across multiple brands - The Bottle-O, Porters and Cellerbrations. For Cellerbrations Bottle Shop we created a new brand platform and integrated campaign. We positioned them as the bottle shop where you get quality recommendations from friendly staff. We created 3 TVCs following the story of a couple who have just moved into the area. We also created multiple social videos that captured more of their relationship. The platform extended down to retail, both online and in print. Here is the opening comercial which estabished the characters.
We created a ‘fresh’ new platform for Origin Energy. Understandably, no one likes the reality of big coal-burning energy companies, so we focused on the truth that they have to produce energy every day to match our needs… kinda like a baker or dairy farmer. We created a new look and feel, OOH, online, and TV. Here is the brand spot.
A fun little campaign for Peckables guilt-free snacks. They’re sole reason for existence is to be devoured. We made a couple of targeted YT ads, animated OOH and social. All produced in house, minus the sound.
Pacific Blue was a challenger renewable energy brand. it wasn’t promising to be net zero in the future, it was providing clean energy now. We created a campaign that highlighted that the future was already here, and you don’t have to wait until 2050.
Lazy Yak was the first beer realesed of the back of the famous Fat Yak. While the outdoor had to use our yak we thought we could have a little more fun with the online and social presence. Here is our very simple competition.
Beef has the nutritional values to give your the energy to ‘Take on the Day’ and win.
Revlon asked us to come up with a campaign to help the farmers during the drought. We decided to tell the untold stories of the women from the bush . Specifically how these challenging times was revealing some Bold , and strong women.
Sometimes one can let the seemingly unimportant things become a problem, which is why Bonds underwear wanted to remind young men to ‘Protect yourself from yourself’.
The Mcdonalds cheeseburger is a classic. An icon of simplicity. it is also the perfect antidote for our busy lives.
