Working on ALM I worked across multiple brands - The Bottle-O, Porters and Cellerbrations. For Cellerbrations Bottle Shop we created a new brand platform and integrated campaign. We positioned them as the bottle shop where you get quality recommendations from friendly staff. We created 3 TVCs following the story of a couple who have just moved into the area. We also created multiple social videos that captured more of their relationship. The platform extended down to retail, both online and in print. Here is the opening comercial which estabished the characters.